Practice StrategyIN
5 min read•Sep 21, 2026

Direct WhatsApp Booking vs Practo & Aggregators: How Clinics Save ₹40,000+ in Monthly Commission

RJ

Rishabh Joshi

Founder, Treliotech

Verified Automation Guide

Key Takeaways & Executive Summary

  • The hidden cost of marketplace platforms: commission fees and competitor poaching
  • Building 100% owned patient relationships on your official WhatsApp number
  • Calculating the monthly savings of direct WhatsApp automation

The Marketplace Dilemma for Private Healthcare Practices

Aggregator platforms like Practo, Lybrate, and Justdial initially appear helpful for patient volume. However, clinics quickly realize the fundamental downside: you do not own the patient.

When your existing patient searches for you on an aggregator, the platform places sponsored ads for competing clinics right next to your profile. Furthermore, paying hefty monthly subscription fees or per-lead commissions erodes your practice margins.

The Brand Equity Trap

On aggregators, patients associate their healthcare experience with the platform rather than your clinic brand. On WhatsApp, your clinic is a direct contact saved in the patient’s phone.

The Power of Direct WhatsApp Patient Capture

By driving Google Business Profile, Instagram, and website traffic directly to your WhatsApp Business number, you eliminate all intermediary commissions.

Treliotech greets the patient, handles intake questions, and books them directly into your calendar without a single rupee of per-booking fee.

Frequently Asked Questions

Does Treliotech take a percentage of our consultation revenue?

No! Treliotech charges a transparent flat fee. You keep 100% of your patient consultation and procedural revenue with zero commissions.

Automate Your Practice WhatsApp in Under 24 Hours

Test 24/7 autonomous scheduling and triage on your existing WhatsApp number with zero disruption and zero lock-in.